Don't miss a thing! Add ParentingTips@TheAntiDrug.com to your email address book
to be sure you continue to receive our emails.


Parents. The Anti-Drug.
February 4, 2008
Print Send to a Friend
Prescription for Danger

Main - Father and Son


Mixed in with the food, car, and entertainment ads in last night’s big game, you might have been startled to see a "drug dealer" talking about his failing business: "Seems like half of my customers, they don’t even need me anymore, you know? I mean, they’re getting high for free out of their medicine cabinets."

The Super Bowl ad kicks off a new White House public education campaign to alert parents about the troubling trend of teen prescription drug abuse. Studies show that more teens abuse prescription drugs than any other illicit drug, except marijuana; more than cocaine, heroin, and methamphetamine combined. Every day, 2,500 kids age 12-17 abuse a prescription painkiller for the first time and more people are getting addicted to prescription drugs. 

View the prescription drug ads and learn more about this growing problem.

Rx Danger Zones

Where are teens getting these drugs? Teens say they are readily available - in their own homes and from friends or relatives. Check these "hotspots" in your own home and neighborhood, and learn how to safeguard your prescriptions - and your teen. 

Take the tour




What can you do? Follow these tips to help reduce the risk of teen prescription drug abuse:



1. Safeguard all drugs at home. Monitor quantities and control access.

2. Set clear rules for teens about all drug use, including not sharing medicine and always following the medical provider’s advice and dosages.

3. Be a good role model by following these same rules with your own medicines.

4. Properly conceal and dispose of old or unused medicines in the trash.

5. Ask friends and family to safeguard their prescription drugs as well.

Learn more






White House takes on prescription drugs

"The new campaign is designed to help reverse the alarming trends we’ve seen about the abuse of prescription drugs, particularly among young people."

View full story>>




Ready to take action? Here are some hints to help you get started and better communicate with your teen.

Read more>>



Header - Community


Looking for FREE materials about teen prescription drug abuse? Check out TheAntiDrug.com’s Rx toolkit which includes a color brochure, new report, print ads, and more.

Rx resources>>



Header - Conversation Starters


att_logo_130pixels

Visit AMA.org




copyright 2007

This email was sent to: stacy.rosenberg@fleishman.com

This email was sent by: National Youth Anti-Drug Media Campaign
750 17th Street, NW Washington, DC 20503 USA


We respect your right to privacy - view our policy

Manage Subscriptions | Update Profile | One-Click Unsubscribe