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“Do you speak teen?”
This Open Letter addresses the growing generation gap between parents and teens and offers advice for reconnecting.
Parent Chronicles
Audience: General
Size: 215 KB |
To support the work you do to raise awareness and educate parents and caregivers about steps they can take to prevent their teens from drinking, using drugs and tobacco and engaging in sexual activity, the Media Campaign is making its Open Letter print ads available to your organization.
Open Letters to Parents are published in more than 40 publications nationwide, including national and local newspapers, as well as consumer magazines such as Newsweek and People. The electronic file will allow your organization to customize and distribute ads to your local media, your members, stakeholders and partners to help further its important messages. Following is a brief list of guidelines to help you with this process.
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- Do add current contact information for your organization. The document allows you to type information within the PDF. If you want to add a logo or other design, you will need to contact us at nyac@theantidrugmail.com.
- If you plan to distribute to a media outlet, please note that the Media Campaign has the legal rights to use the photo in each ad until its expiration date, so it cannot be used after that date. Expiration dates can be found under each Open Letter link below.
- Do include your Web site if appropriate.
- Do ensure that your organization is prepared to respond to inquiries generated by the Open Letter, including requests for treatment.
- Do invite other partners to collaborate and sign on to the Open Letter, such as a local PTA or medical association chapter, parent organization or community coalition. These partners can also help with dissemination.
- Do distribute to your members, stakeholders and partners in the community.
- Do cast a wide net for distribution, including the areas of education, prevention, parenting, health/wellness, community development, youth organizations, faith-based groups, media and appropriate corporate partners, among others.
- Do include a brief cover note, encouraging publication and dissemination.
- Don’t forget to include contact information in the cover note for questions.
- Do consider electronic distribution to save on costs and time.
- Don’t forget to publish the Open Letter in your own newsletter, on your Web site and in other communication vehicles, such as E-mail alerts.
- Do consider complementary outreach activities to further promote key messages, such as a local Op-Ed or letter-to-the-editor.
- Do follow up with recipients to answer questions and to track publication and distribution.
- Don’t use an ad after its expiration date.
You will need to have Adobe Acrobat 8.0 Standard  or Adobe Acrobat 8.0 Professional in order to save the changes you make to the Open Letter.
If you would like to adjust the font size, you will need to use Adobe Acrobat 8.0 Professional to manipulate the copy:
- Select the “form tools” icon.
- The outline of the editable text box will appear.
- Double click on the text box.
- The “Field Properties” box will pop up, in it you can change the font and font sizes as needed.
- Click “OK” when finished.
- Click on the “hand tool” to begin typing in the text box.
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