Parents@Work: Association Partners

Corporations and other organizations employing or representing working parents, such as government agencies, unions and associations can support the Media Campaign by promoting teen drug prevention from the workplace into the home.

	The American Hospital Association (AHA) promoted the Media Campaign's Parents@Work program by publishing an article in its American Society for Healthcare Human Resources Administration (ASHHRA) biweekly e-news communication, ASHHRA HR e-xtra, transmitted to approximately 2,800 human resource administrators at hospitals across the country. AHA represents 5,000 hospitals, health care systems, networks and other providers of care, and 37,000 individual members across the country.
	The Association of American Railroads (AAR) has promoted the Media Campaign to its members and to other railroad enthusiasts who visit the Association's Web site by using Media Campaign banner ads to link to TheAntiDrug.com and featuring an article about the Campaign on RailFanClub.com. AAR represents major freight railroads in the United States, Canada and Mexico, Amtrak, and some commuter rails.
	The Association of Northern California Chinese Schools (ANCCS) supported the Media Campaign by distributing 1,600 copies of Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers to association employees and teachers. ANCCS also briefed the principals of all its member schools about the Parents@Work program and displayed 40 anti-drug posters in member schools. ANCCS is a non-profit organization that provides services and coordination among its member schools to promote the Chinese language, culture and heritage. Currently, ANCCS has 88 member schools, 1,400 teachers and 400 staff.
	The College and University Professional Association (CUPA) is an international network of more than 6,100 human resource administrators representing over 1,800 colleges and universities as well as others interested in the advancement of the human resource profession. CUPA published an article that described the Parents@Work program and its resources in its newsletter, CUPA-HR News, which was circulated to all CUPA members, and posted the article on its Web site.
	The Direct Marketing Association (DMA) is promoting anti-drug information to member companies by featuring articles about the Media Campaign in its daily e-mail bulletin, 3D, and by running an article written by ONDCP Director John Walters in its bimonthly publication, The DMA Bottom Line. In addition, the association is posting articles about the Campaign on its Web site, DMA Interactive, with links to the Campaign's Web sites, TheAntiDrug.com and Freevibe.com. The DMA is also participating in the Campaign's Parents@Work program by providing parenting materials to its employees, linking to TheAntiDrug.com, and displaying anti-drug posters in its offices in New York and Washington. The DMA is a trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Members include direct marketers from every business segment, nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores and industrial manufacturers. The DMA members that have partnered with the Campaign include: AT&T; Blue Cross Blue Shield Association; Borders Group, Inc.; Capital One; Lillian Vernon Corporation; Lycos; Northrop Grumman; Synapse Group, Inc.; TJX Companies; and TMP Worldwide.
	The National Association of Independent Life Brokerage Agencies (NAILBA) membership includes more than 300 independently owned brokerage agencies, representing 100,000 life insurance agents. NAILBA printed a Media Campaign article, Volunteerism: The Anti-Drug, in its NAILBA News membership magazine.
	The National Council of La Raza (NCLR) promoted the Media Campaign's youth drug prevention resources and announced its support for the Parents@Work program in an article published in its Agenda membership magazine. NCLR was established in 1968 to reduce poverty and discrimination, and improve life opportunities for Hispanic Americans. NCLR reaches nearly 4 million Latinos through its more than 280 Hispanic community-based organization affiliates.
	The Newspaper Association of America (NAA) supported the Media Campaign by promoting the Parents@Work program to its members and by helping to disseminate anti-drug materials into the nation's schools. The NAA promoted the Parents@Work program by printing Parents@Work advertisements in two issues of its monthly magazine, Presstime, and by running a story about the Parents@Work program, reaching more than 140,000 professionals in the newspaper and related industries. The president of NAA sent a letter to more than 1,000 newspaper human resource and labor-relations professionals, encouraging them to take advantage of the Parents@Work program and share youth drug prevention information with newspaper employees. NAA linked to the Parents@Work Web site from its homepage, which attracts approximately 360,000 visitors each month, and shared youth drug prevention resources with NAA's own employees. In addition, the NAA Foundation's Newspaper in Education program partnered with the Media Campaign, educators and community anti-drug coalitions to create and distribute "Majority Rules" newspaper supplements to hundreds of daily papers across the country, providing an unprecedented opportunity to reach millions of people with Campaign messages. To date, content has appeared in more than 6 million copies of 236 publications covering 97 media markets in 44 states. In each market, newspapers also have been distributed and used in local classrooms to educate middle and high school students about the benefits of being part of a drug-free majority. NAA member newspapers represent nearly 90 percent of the daily circulation in the United States. Members also include educators, university newspapers, press associations, and industry suppliers and vendors.
	The Soap and Detergent Association (SDA) presented information about how to get involved in the Media Campaign's Corporate Partner Program during its 2003 annual meeting. The SDA distributed youth drug prevention materials and suggestions on how SDA members could integrate Campaign messages and materials into existing marketing programs. The association represents North American manufacturers of household, industry and institutional cleaning products, ingredients, and finished packaging. SDA members produce more than 90 percent of the cleaning products in the United States.
	The Society for Human Resource Management (SHRM) has helped the Media Campaign develop and promote the Parents@Work program to its members and through the media. SHRM, the world's largest association devoted to human resource management, mailed the Parents@Work brochure to its entire membership (165,000) in August 2001 and has promoted the program in its publications and on its Web site. The association endorses the program in the Parents@Work promotional brochure and has provided the Campaign with exhibit space to promote the program at large membership meetings. David Forman, Senior Vice President of SHRM, joined ONDCP Director John Walters at a press conference to formally launched the program in February 2002. SHRM currently has more than 500 affiliated chapters within the United States.
	The Substance Abuse Program Administrators Association (SAPAA) has promoted the Media Campaign's Parents@Work program by integrating more than 30 pages of the Parents@Work Web site, TheAntiDrug.com/AtWork, into its own Web site. SAPAA has promoted the Parents@Work program and Campaign resources to its members extensively for several years. SAPAA establishes, promotes and communicates standards for administrating workplace substance abuse prevention programs. SAPAA represents the owners and managers of substance abuse testing facilities, directors of corporate substance abuse programs, coordinators of medical facilities, and representatives of testing laboratories, equipment manufacturers and government agencies.
	The United States Hispanic Chamber of Commerce (USHCC) and the USHCC Foundation have made a commitment to youth drug preventing by supporting the Media Campaign's Spanish-language parenting brochure and distributing it to members. USHCC plans to bring other Campaign resources to members though implementing additional Parents@Work program activities. USHCC represents 1.2 million Hispanic-owned businesses and more than 130 local Hispanic Chambers of Commerce. The USHCC Foundation fosters opportunities for Hispanic youth.
	This real estate investment firm is an excellent example of how any company can support youth drug prevention, even if it lacks advertising programs or obvious communications channels to the Campaign's audiences. W.P. Carey demonstrated its support for the Media Campaign by funding the printing of 250,000 parenting brochures for distribution through other Campaign partners in 2002 and 100,000 parent tip pamphlets in 2003. View the press release.

For more information or to get involved today, please contact Sonia Osinloye at 202-828-8813.