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America West Airlines, one of the top 10 U.S. airlines, joined the Parents@Work program by promoting youth drug prevention messages to its 12,000 employees. As an Parents@Work partner, America West sent an e-mail to employees announcing its partnership with the Media Campaign’s Parents@Work program. The company also distributed Campaign resources such as the Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers, and Wake Up to the Risks of Marijuana: A Guide for Parents brochures, as well as the My Anti-Drug Mural Guidebook: Five Steps to Planning an Anti-Drug Community Mural to its employees. Additionally, America West has widely distributed the Campaign’s Early Intervention resources to employees. |
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ArvinMeritor, an automotive parts supplier, educates its 12,000 employees on how to talk to kids about the dangers of drugs in a variety of ways. The company is distributing the Media Campaign's two signature brochures, Wake Up to the Risks of Marijuana and Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers, hanging anti-drug posters in its U.S. offices, and sending an e-mail encouraging employees to visit TheAntiDrug.com. ArvinMeritor is also promoting the Campaign to its customers by providing a link to TheAntiDrug.com from its company Web site. |
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AT&T has extensively promoted the Media Campaign’s youth drug prevention resources to its 70,000 employees nationwide. The telecommunications company’s “Compensation and Benefit Update” newsletter featured one of the Campaign’s many “drop-in” newsletter articles about youth drug prevention. AT&T also used its electronic employee newsletters to promote TheAntiDrug.com and its free parenting tips, as well as the Campaign’s parent brochure, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers. The company displays more than 300 of the Campaign’s parent-focused posters at facilities nationwide and customized them with stickers that contain the phone number and e-mail address of the company’s and the communications union’s employee assistance professional. AT&T also distributes parent brochures and other Campaign resources through its fitness centers, and has linked to TheAntiDrug.com from its intranet. |
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Big Lots, Inc., a leading closeout retailer, provided youth drug prevention resources to its more than 44,000 employees. Big Lots distributed Campaign resources such as the Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers, and Wake Up to the Risks of Marijuana: A Guide for Parents brochures. The company also displayed parent-focused posters in the break rooms of each of its 1,400 stores. |
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Blue Cross Blue Shield Association (BCBSA) is promoting anti-drug information to its 800 employees and visitors of its Healthy Competition Web site. In October 2002, BCBSA arranged for John P. Walters, Director of the Office of the National Drug Control Policy, to speak to its employees about the myths surrounding marijuana and how important it is to talk to kids about the dangers of drug use. BCBSA distributed two of the Campaign's brochures to employees, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers and Wake Up to the Risks of Marijuana, and hung posters in its Chicago headquarters and its Washington, DC office. BCBSA also integrated Media Campaign information into its Healthy Competition Web site, which provides information to teachers, coaches, and parents about how to prevent young people from abusing performance-enhancing drugs. |
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National credit card company Capital One is helping the Media Campaign reach the company's employees, customers, and communities. By linking to TheAntiDrug.com from its employee intranet, Capital One made it easy for its 21,000 employees to obtain advice about raising drug-free kids and information about illicit drugs. Beginning in May 2002 and extending through spring 2003, approximately 20 million Capital One customer-billing statements have included messages promoting the Campaign's "Parents. The Anti-Drug." theme, encouraging parent-child interaction and promoting free printed and online expert resources available to parents and other adults. It also made available free printed and online expert resources to parents and other adults. The company also made Campaign materials available through its existing community programs, including its after school "Kids Café" program targeting at-risk-youth with academic and life skills activities. |
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Using a free CD-ROM available from the Media Campaign, Cellular One has added a youth drug-prevention area to its company intranet. More than 7,000 Cellular One employees have access to advice about raising drug-free kids and other drug-related resources just as they would any other information available through the Cellular One intranet. Cellular One also supported the Campaign by incorporating taglines into its newspaper advertisements promoting parents' role in youth drug prevention and the Campaign's parents' Web site. Tagged ads appeared in 50 newspapers throughout 19 markets, including a variety of rural markets in Texas, Nebraska, Colorado, Iowa, Michigan, Idaho, Arkansas, Oklahoma and North Dakota. Cellular One provides wireless services to 19 states west of the Mississippi, covering more than 820,000 square miles in the west and Midwest. |
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Ceridian LifeWorks is a major provider of fully integrated Employee Assistance Program services, work-life and wellness services and workplace effectiveness programs. Ceridian LifeWorks promotes Media Campaign messages by providing a link to TheAntiDrug.com on the main page of its intranet, which can be accessed by 10 million employees at more than 25,000 businesses. |
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Cinemark USA, Inc., one of the largest movie exhibitors in the U.S., has joined the Parents@Work program by distributing teen drug prevention post cards to 12,500 employees. |
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Clark Construction Group, Inc., a commercial and institutional construction group of Clark Enterprises, promotes the Media Campaign to its 4,000 employees by distributing Campaign resources such as the Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers and Wake Up to the Risks of Marijuana: A Guide for Parents brochures. |
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Colgate-Palmolive, a world leader in oral care products and maker of household cleansers, is helping the Media Campaign educate its 37,000 employees about the dangers of illicit drug use among America’s youth. Colgate-Palmolive invited its headquarter employees in New York City to a “Lunch and Learn” featuring youth drug prevention experts. The company also distributed the Campaign’s brochures, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers and Wake Up to the Risks of Marijuana: A Guide for Parents, through its Health Center. |
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Compaq, now part of Hewlett-Packard, has provided Campaign resources and materials to all 185 employees of its Houston, TX office. To help parents of teens deal with the topic of kids and drug-use, Compaq sponsored an expert-led presentation on raising drug-free kids. Compaq also distributed Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers to employees and linked the company's intranet to TheAntiDrug.com. The company develops, manufactures, and markets technology equipment, software, and services, including personal desktop and notebook computers. |
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Cox Communications, Inc., has connected its 20,000 employees and more than six million customers to youth drug prevention information through a variety of innovative channels. Through its employee intranet, Cox supplies several of the Media Campaign resources to field locations for their individual use. Cox also printed the Campaign's anti-drug articles in its company newsletter and has displayed anti-drug posters in retail locations. Cox co-hosted an Parents@Work Briefing for business and community leaders in Atlanta to discuss how they may get involved in supplying youth drug prevention resources to parents in the workplace. Additionally, Cox published an article in its employee magazine “Context” about the Media Campaign and how employees can get involved. |
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A leading producer of fresh fruit, vegetables and flowers, Dole Food, Inc. is providing anti-drug information to its 4,000 employees. Dole branded and printed Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers with its logo on the back cover and is distributing to employees as well as customers through its Web site and the Dole Consumer Center. Other employee outreach includes bringing an addiction expert to Dole's offices to speak to employees about youth drug prevention, promoting TheAntiDrug.com through the company's intranet, and making Media Campaign resources available to employees through e-mails and newsletter articles. Dole also is tagging customer emails with anti-drug information and underwrote the printing of more than 100,000 pamphlets that feature parenting tips for youth drug prevention. The pamphlets are being distributed via Lillian Vernon catalog shipments. |
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To promote parent-child communication, East West Bank, a full service bank, is encouraging its 500 employees to talk to their kids or someone they know about the dangers of drugs. East West Bank is promoting Campaign messages by linking to TheAntiDrug.com and is incorporating anti-drug messages and parenting tips in the bank's employee newsletters and handbook. East West Bank also provided a copy of Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers in each employee paycheck and distributed the Media Campaign's in-language brochures on inhalants and marijuana. |
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The Employers Health Conferences (EHC) joined the Parents@Work program by distributing Campaign resources to more than 300 conference participants at its 12th Annual National Health Benefits Conference & Expo. This conference provides educational courses on health benefits to professionals in human resources, benefits, and insurance industries. |
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A provider of auto and other insurance to low and high risk drivers, GEICO is helping the Media Campaign reach its 20,000 employees with youth drug prevention messages. GEICO published a special holiday edition of its “Health Facts” newsletter dedicated to National Drunk and Drugged Driving Prevention month. It featured a number of the Media Campaign’s youth drug prevention articles and was e-mailed to GEICO associates. Additionally, GEICO uploaded TheAntiDrug.com microsite to its company intranet. GEICO also supported the Media Campaign’s “Steer Clear of Pot” initiative by including an article in its “Inside GEICO” employee magazine. |
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Greyhound Lines, Inc., a provider of intercity bus transportation, is providing its 12,000 employees with copies of the Media Campaign's parenting brochure, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers, and is linking its corporate intranet to TheAntiDrug.com. Greyhound has increased the Campaign's reach to bus travelers by placing anti-drug posters, in both English and Spanish, in more than 100 bus terminals across the country and by posting youth drug prevention information on its Web site, www.Greyhound.com. |
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Leading home improvement retailer The Home Depot encouraged its employees to get more involved with their kids through an article in its quarterly “Employee Solutions for Life” newsletter. In addition, the monthly newsletter, “Doings at the Depot,” ran another Campaign article that suggested ways parents can steer kids toward more healthy activities. |
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Known for its boutique style hotels, the Kimpton Group encouraged its 6,000 employees to get involved with educating America's youth about the dangers of drugs. Kimpton distributed the Media Campaign's parent brochure, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers, in employee paychecks. |
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Lockheed Martin, a leading provider of aeronautics, electronic systems and information technology, featured one of the Media Campaign’s youth drug prevention articles in its company wellness newsletter, distributed to 7,800 employees. In addition, the company has placed parenting brochures in the employee library and parent-focused posters in break rooms of its Marietta, Georgia, facility. |
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Lillian Vernon, a national catalog online retailer, is making anti-drug resources available to its customers and employees. Lillian Vernon is promoting Media Campaign resources to its 1,400 employees by displaying Media Campaign posters in its facilities, publishing articles about youth drug prevention in its employee newsletter, and providing employees with Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers. Lillian Vernon will distribute a co-branded pamphlet with parenting tips and information about the Campaign's youth drug-prevention resources in an estimated 100,000 mail-order packages starting in March 2003. |
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A leading supplier of communications networking e quipment, Lucent Technologies has partnered with the Media Campaign to inform its 25,000 U.S.-based employees about the free youth drug prevention information and resources available at TheAntiDrug.com. Lucent’s Work and Family Program participated in the Parents@Work program by providing parenting information through their electronic notices system, promoting both their Family Resource Program that provides support to parents of teens and advising employees of the Media Campaign’s free print materials and online resources. In addition to distributing anti-drug information via e-mail, Lucent’s Employee Assistance Program made the Campaign brochures, Keeping Your Kids Drug Free: A How-to Guide for Parents and Caregivers and Wake Up to the Risks of Marijuana: A Guide for Parents, available to their working parents at its employee health fair. |
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A maker of low-pressure vessels for propane, air, refrigerant, and industrial applications, Manchester Tank is supporting the Parents@Work program by promoting anti-drug messages to its 55 employees. Manchester Tank sent employees an email encouraging them to visit TheAntiDrug.com and posted Campaign resources on the company intranet. |
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MARTA, Atlanta’s rapid transit system, has provided Campaign resources at a series of health fairs attended by more than 5,000 employees at locations around the city. The parenting brochures, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers and Wake Up to the Risks of Marijuana: A Guide for Parents, were provided. |
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Mitsubishi Motors, an automaker, joined the Media Campaign by providing youth drug prevention resources to more than 1,300 employees at its North America plant. Mitsubishi promoted the Campaign’s “Steer Clear of Pot” initiative by publishing two youth drug prevention articles in its “In America” newsletter. The company also posted a link to TheAntiDrug.com from its company intranet. |
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The New York Stock Exchange (NYSE) supported the Media Campaign immensely by allowing the Campaign to launch the Parents@Work program at its facilities, reaching both its employees and companies that are traded on the NYSE. In early 2002, John P. Walters, Director of the Office of National Drug Control Policy, held a press conference at the NYSE urging corporate America to get involved in youth drug prevention by promoting Campaign messages and information to employees and customers. The NYSE also distributed Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers and emailed a link to TheAntiDrug.com to its 2,000 employees. In February 2003 the NYSE's member newsletter, The Exchange, featured an article written by Director Walters entitled "Keeping Our Kids Off Drugs Is Good Business." |
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Rollins, Inc. is the parent company of Orkin, Inc., a leading provider of pest control services and protection. The company has supported the Media Campaign by posting parent-oriented posters in employee break rooms at its corporate headquarters in Atlanta. |
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Safeway Inc., a leading national grocery store chain, launched a national "Parents. The Anti-Drug." campaign that reached customers and employees alike through a variety of innovative channels in stores and its surrounding communities. Safeway began participating in the Parents@Work program by promoting and distributing Campaign resources to its 200,000 employees. Safeway incorporated parenting tips and anti-drug information in its employee newsletter, printed Campaign posters with the company's logo, and displayed them in employee break rooms of all 1,700 stores nationwide. "Parents. The Anti-Drug." public service announcements were featured as part of the company's in-store and local radio advertising, advertising inserts, milk cartons and paper grocery bags, as well as reinforced on cash register display screens. Additionally, Safeway has created billboard advertisements on two tractor-trailer trucks (one on the east coast and one in northern California) featuring an anti-drug message. |
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Atlanta-based Southern Company is a major super-regional energy company in the Southeast and a leading U.S. producer of electricity. Southern Company owns electric utilities in four states, including Georgia Power. The two organizations have posted a link to TheAntiDrug.com on the employee Drug-Free-Workplace Web site. In addition, the companies have distributed Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers and Wake Up to the Risks of Marijuana: A Guide for Parents at four health fairs serving more than 5,000 employees. |
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Texas Instruments (TI), maker of semiconductors and digital signal processors, supports the Media Campaign through Web-based activities reaching approximately 17,000 U.S.-based employees. As an Parents@Work partner, TI added a link from the Work/Life area of its intranet to TheAntiDrug.com. TI provides the Media Campaign’s parenting tips to its working parents. |
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Retailers T.J. Maxx, Marshalls, HomeGoods and A.J. Wright, all owned by the TJX Companies, are supporting the Media Campaign through a nationwide cause-marketing program and by participating in the Parents@Work program. The TJX Companies targeted sales associates with anti-drug information by distributing a drug quiz to employees and awarding winners with store gift certificates. TJX also distributed 50,000 parent brochures to employees, placed anti-drug articles in its corporate newsletter, displayed anti-drug posters in store break rooms, and created and distributed "HR Highlights" that shared facts about youth drug use and promoted TheAntiDrug.com and Freevibe.com. The Media Campaign's messages and the TheAntiDrug.com were promoted in 1,300 TJX stores nationwide through in-store signs and promotions throughout the 2002 Back-to-School season, as well as through messaging to parents on marshallsonline.com and an online anti-drug shopping spree contest on tjmaxx.com. |
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TMP Worldwide is a leading job recruitment and employment advertising company that also owns and operates a leading job search Web site, Monster. TMP has participated in the Parents@Work program by promoting the Media Campaign's resources to its 3,000 U.S. employees. Employees received an e-mail explaining TMP's involvement with the Campaign and a link to TheAntiDrug.com. TMP is promoting the Campaign to its clients and a network of 36,000 human resource professionals the company supports with professional services. |
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Turner Broadcasting System (TBS), owner of CNN, TBS Superstation, TNT, Cartoon Network, and Turner Classic Movies, provided the Campaign’s parent brochure, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers, to employees attending parenting lunch and learn sessions. |
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Verizon Communications, one of the world’s leading providers of communications services, participated in the Parents@Work program by distributing the Media Campaign’s parent brochures, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers and Wake Up to the Risks of Marijuana: A Guide for Parents, at a health fair attended by 1,700 employees at its Atlanta office. |
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Welch’s, producer of many juices, jams, and jellies, announced its partnership with the Media Campaign via an e-mail to its 1,300 U.S.-based employees. The company also posts parenting information on its intranet with a link to TheAntiDrug.com and supplies copies of the Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers parenting brochure in its human resources office. |
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World Journal participated in the Parents@Work program by distributing the Media Campaign's parent brochure, Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers, to 450 employees and by displaying posters in its San Francisco and New York offices. In addition, World Journal displayed Campaign banners on its Web site and is promoting the Parents@Work program to many of its advertisers. World Journal is the most widely read Chinese-language newspaper in the United States. Its daily circulation of approximately 300,000 reaches audiences in many of the country's major cities, including New York, San Francisco, Los Angeles, and Chicago. |
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Xerox Corporation, known for its copiers, scanners, and printers, is helping the Media Campaign reach its 67,800 employees with youth drug prevention messages. Xerox promotes the Campaign by providing a link to TheAntiDrug.com from its Employee Assistance Web site. |
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For more information or to get involved today, please contact Sonia Osinloye at 202-828-8813. |