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United Farm Workers of America (UFW) joined the Parents@Work program by providing youth drug prevention messages to its 25,000 union members. UFW aired four Spanish-language PSAs on nine Spanish-language radio stations in California, Arizona, and Washington. The Union distributed Campaign resources such as the Keeping Your Kids Drug-Free: A How-To Guide for Parents and Caregivers, and Wake Up to the Risks of Marijuana: A Guide for Parents brochures at its health fair on drug prevention. Additionally, partnership activities include signing the Media Campaign’s open letter ad to Hispanic parents, displaying Spanish-language posters and parenting brochures in ten UFW field offices, and linking to LaAntiDroga.com from the UFW Web site. |