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Alaska Airlines, a subsidiary of Alaska Air Group and Horizon Air Industries, is a top 10 US airline. Alaska Airlines serves some 40 cities in Alaska and other western states, Canada, and Mexico. It has a fleet of about 100 jets (737s and MD-80s) and operates from hubs in Anchorage, Alaska; Portland, Oregon; Los Angeles and Seattle. Alaska Airlines placed Campaign PSAs in its in-flight magazine. |
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AT&T, the nation’s leading wireless provider, joined with the White House Office of National Drug Control Policy to support the National Youth Anti-Drug Media Campaign. Together AT&T and the Media Campaign are helping parents better understand teenagers’ activities and the tools they use to communicate. As leader in communications and with a mission to connect people to their worlds, AT&T has promoted the initiative through bill messages and marketing materials to its millions of customers. |
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Balfour, a leading supplier of scholastic and recognition products, placed anti-drug messages in 1 million class ring catalogs that were distributed to high school students across the country. The company distributed Campaign materials in high schools nationwide. |
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Bashas', an independent food retail business with 130 grocery stores, included youth drug prevention messages and parenting tips in grocery print advertising circulars reaching 1.3 million consumers. |
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Blockbuster, one of the world's leading providers of videos, DVDs and video games, utilized its nationwide network of more than 4,500 stores and advertising channels to promote and distribute collectible youth anti-drug stickers and videos with anti-drug introductions and trailers.
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The health insurance provider to more than 80 million Americans in all 50 states, Blue Cross Blue Shield actively promotes healthy lifestyle messages to customers and communities nationwide. As a Corporate Partner, Blue Cross Blue Shield integrated Media Campaign messages and resources into its own healthy youth outreach program. Blue Cross Blue Shield provided youth drug prevention information to its own workforce of 103,000, and hosted a drug awareness parenting event for more than 800 of its employees.
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National bookselling leader Border's Group, Inc., supported the Campaign through its nationwide retail presence by creating special youth drug prevention and parenting book displays in its network of 1,100 Borders and Waldenbooks stores where co-branded Media Campaign parenting brochures were distributed.
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This national credit card company extended Campaign messages to its customers, employees and communities. Approximately 20 million Capital One customer billing statements included messages touting the Media Campaign's "PARENTS. THE ANTI-DRUG." brand, encouraging parent-child interaction and promoting free anti-drug resources available to parents and other adults. The company also established its own online youth drug prevention resource for employees and distributed Campaign materials through its existing community programs, including its after school "Kids Café" program targeting at-risk youth with academic and life skills activities. |
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The fourth largest cable provider in the nation, Cox Communications, Inc., airs anti-drug public service announcements on its local cable television channels, which reach 6 million customers, places banner ads on its Web sites and includes Campaign messages in customer communications. In addition, Cox is providing contact information for local anti-drug community coalitions through local cable channels and customer outreach. The company also distributes information to its 20,000 employees. Cox has also produced TV programming in conjunction with the Campaign, supported and hosted special events, and tapped its relationships with community leaders and thousands of schools in several of its 23 markets nationwide.
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DKNY Jeans, the casual line of the popular DKNY (Donna Karan New York) brand, invested more than $1 million to develop and promote a custom, co-branded Media Campaign celebrity calendar for teen girls, which was distributed through a popular teen magazine and featured online. DKNY Jeans also conducted in-store events and promotional activities related to the calendar and its featured celebrities. The calendar was distributed through community groups and featured prominently on the Media Campaign's Web site for youth, where it was downloaded more than 600,000 times.
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Dole Food Company, producer and marketer of fresh fruit, printed and distributed 25,000 co-branded copies of the Media Campaign's parenting booklet to its customers, who receive a copy when they make inquiries through the Dole Consumer Center or visit Dole.com. Dole also printed 100,000 pamphlets featuring advice and information for parents about keeping their children drug-free for distribution through catalog retailer Lillian Vernon Corporation. Dole made the Campaign's anti-drug resources readily available to its employees through parenting brochures, posters, the company intranet and its" Lunch and Learn" series.
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As the licensing company for some of the most successful youth entertainment properties, including Pokemon®, Nintendo® and Cabbage Patch Kids®, 4Kids Entertainment knows youth marketing and lent its expertise to the Media Campaign to reach young people through its enormously popular YuGiOh! series. For the Campaign, 4Kids Entertainment developed trading stickers, ads, animation and other communications featuring popular TV characters for use in retail stores, on the Internet, on home videos, and with community partners.
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For more information or to get involved today, please Contact Us. |
