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GEICO, the fifth-largest private passenger auto insurer in the United States, is incorporating the Media Campaign's messages into its existing "Can I Borrow the Car?" teen driving and safety materials and providing co-branded versions of those materials through the Campaign's "New Teen Driver Kit." The company helps promote the Media Campaign's resources to its 6 million policyholders and 22,000 GEICO associates.
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Giant Foods operates 195 Giant Food and Super G Supermarkets. It is No. 1 in the Baltimore and Washington markets, and it also operates in the most populous areas of Virginia, Delaware and New Jersey. Giant is greatly expanding the reach of the Campaign by placing PSAs on 430,000 milk cartons (172,000 whole milk; 28,000 1% milk; 86,000 2% milk; and 144,000 skim milk cartons) between March and May 2004. |
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Greyhound Lines, Inc., the largest provider of intercity bus transportation, has increased the Campaign's reach to travelers by placing Anti-Drug information and signs, in both English and Spanish, in more than 100 bus terminals across the country and posting youth drug prevention information on its Web site, www.Greyhound.com. The company is also providing its 12,000 employees copies of the Media Campaign's parenting resource and linking its internal corporate intranet to the Media Campaign's parents' information Web site, www.TheAntiDrug.com.
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Liberty Mutual, the eighth-largest auto insurer in the U.S., is promoting the Media Campaign's "Steer Clear of Pot" and other anti-drug messages to its 2 million auto and home customers, and 37,000 employees worldwide. Campaign materials are available through Liberty Mutual's 360 local personal insurance sales offices as well as through print materials, publications, and the company's Internet and intranet sites.
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The Lillian Vernon Corporation, a leading national catalog and online retailer, distributes Media Campaign parenting materials in customer mail-order packages expected to reach 200,000 customers. The company also posted links to The Media Campaign site for parents, www.TheAntiDrug.com on its Web site, and included Media Campaign banners and links in its promotional e-mails to customers. Lillian Vernon Corp. is also reaching its employees through the Media Campaign's Parents@Work Program.
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Internet search engine Lycos provides reciprocal links to the Media Campaign's flagship Web sites for teens and parents. The company also created a promotional microsite dedicated to the youth-focused My Anti-Drug Initiative on its youth area, LycosZone. In addition, Lycos has generated more than12 million online impressions for anti-drug messages through banner advertising and features on Lycos.com.
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For more information or to get involved today, please Contact Us. |
