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GEICO, the fifth-largest private passenger auto insurer in the United States, incorporated the Media Campaign's messages into its existing "Can I Borrow the Car?" teen driving and safety materials and providing co-branded versions of those materials through the Campaign's "New Teen Driver Kit." The company also distributed co-branded materials to customers who have new teen drivers in the family and promoted the Media Campaign's resources in various ways to its 5.5 million policyholders and 22,000 GEICO associates.
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Giant Foods operates 195 Giant Food and Super G Supermarkets. It is No. 1 in the Baltimore and Washington markets, and it also operates in the most populous areas of Virginia, Delaware and New Jersey. Giant is greatly expanded the reach of the Campaign by placing PSAs on 430,000 milk cartons. |
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Greyhound Lines, Inc., the largest provider of intercity bus transportation, has increased the Campaign's reach to travelers by placing Anti-Drug information and signs, in both English and Spanish, in more than 100 bus terminals across the country and posting youth drug prevention information on its Web site, www.Greyhound.com. The company is also providing its 12,000 employees copies of the Media Campaign's parenting resource and linking its internal corporate intranet to the Media Campaign's parents' information Web site, www.TheAntiDrug.com.
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Liberty Mutual, the eighth-largest auto insurer in the U.S., is promoting the Media Campaign's teen drugged driving initiative and other anti-drug messages to its 2 million auto and home customers, and 37,000 employees worldwide. Campaign materials are available through Liberty Mutual's 360 local personal insurance sales offices as well as through print materials, publications, and the company's Internet and intranet sites.
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The Lillian Vernon Corporation, a leading national catalog and online retailer, distributes Media Campaign parenting materials in 200,000 customer mail-order packages. The company also posted links to The Media Campaign site for parents, www.TheAntiDrug.com, on its Web site, and included Media Campaign banners and links in its promotional e-mails to customers. Lillian Vernon Corp.also reached its employees with Media Campaign messages.
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